Improving Email Promotions
| Course code: | 26-SS-277 |
|---|---|
| Dates: | June 1-26, 2026 Alternate Course Dates |
| Hours: | 16.00 |
| Location: | Online |
| Instructor: | Tom Leaverton |
| Fee: | $195.00 |
Description
Boost the success of your email marketing campaigns with proven strategies for writing, designing, and tracking high-performing emails. In this course, you will learn how to maximize email engagement by sending messages at the right time, crafting content that boosts responses and conversions, and writing compelling copy that drives results. This course also covers how to measure success using key performance metrics, including open rates, click-through rates, and conversion rates.
Taught by an email marketing expert, this course is perfect for both beginners and experienced marketers looking to optimize their email strategy.
Course Outcomes
- Understand how email promotions work and how they are delivered
- Write effective email copy that drives engagement
- Avoid spam filters and successfully target the right audience
- Gain technical knowledge about commercial email vendors and best practices
- Discover the best times to send emails for higher open rates
- Analyze email marketing data to improve campaign effectiveness
- Business owners looking to increase customer engagement
- Marketing professionals seeking to improve email campaign performance
- Entrepreneurs wanting to grow their audience and conversions
- Anyone responsible for writing, designing, or managing email promotions
- Individuals interested in email analytics and performance tracking
Notes
Registration Deadline: Participants can register up to 5 days after the course begins.Course Access: Offered in partnership with LERN. Log in 24/7—no live meetings.
Course Format: Weekly units include readings, audio-slide lectures, self-quizzes, and discussion forums.
Tips for Success: Log in 2–3 times a week and contribute 2–3 thoughtful posts per unit for the best experience.
Recognized Credentials: Earn nationally recognized CEUs from the Learning Resources Network (LERN), a 501(c)(3) nonprofit association—perfect for meeting professional development goals or licensure requirements.
Cancellation/Refund Policy: VCU Continuing and Professional Education offers this class/certificate in partnership with LERN. Therefore, you may cancel your registration up until you receive your login and password from LERN and receive a full refund minus any credit card processing fees. Cancellations must be received via email at ocpe@vcu.edu
In the unlikely event that this program is cancelled or postponed due to insufficient enrollments or unforeseen circumstances, the university will fully refund registration fees, but cannot be held responsible for any other expenses, including change or cancellation charges to include but not limited to airlines, hotels, travel agencies, or other organizations.
Online courses offered with the Learning Resources Network (LERN) continue to run, as scheduled during inclement weather. If there are changes to meeting status, you will receive an email at the address you provided upon registration informing you of the cancelation.
*exempt-this offering is ineligible for waiver use
Student/Participant Conduct:
Participants are subject to all university policies applicable to students, unless a specific university or VCU Continuing and Professional Education policy explicitly states otherwise. University policies governing students are available at https://vcu.public.doctract.com including:
Interim Student Code of Conduct
Honor System and Standards of Academic Conduct
Preventing and Responding to Discrimination
Title IX Sexual Harassment Policy-Interim
Sex-Based Misconduct Policy-Interim
For Academic Accommodations, please visit https://ocpe.vcu.edu/courses/policies.html#accommodations
There are still openings remaining at this time.
