Integrating Social Media in Your Organization
| Course code: | 26-SS-239 |
|---|---|
| Dates: | April 6 - May 1, 2026 Alternate Course Dates |
| Location: | Online |
| Instructor: | Jo-Carolyn Goode |
| Fee: | $195.00 |
Description
In addition, you’ll explore strategies for adapting to web design changes, managing information overload, improving workflows, and avoiding common mistakes through effective policies. Finally, you’ll gain insight into emerging trends and learn how to align your social media goals with the evolving digital landscape.
Prerequisite
"Introduction to Social Media" must be completed before taking this course.
Course Outcomes
- Create your own private social network using Ning
- Work socially and collaboratively using Google Docs and Calendars
- Transition your website to an interactive Web 2.0 site
- Select the best social media tools for your business
- Develop a strategic plan for implementing a social media initiative
- Business owners looking to integrate social media into their operations
- Marketing professionals wanting to enhance social media strategy
- Entrepreneurs seeking to build and manage online communities
- Social media managers responsible for engaging audiences and tracking trends
- Organizations looking to streamline social media workflows and policies
Notes
Registration Deadline: Participants can register up to 5 days after the course begins.Course Access: Offered in partnership with LERN. Log in 24/7—no live meetings.
Course Format: Weekly units include readings, audio-slide lectures, self-quizzes, and discussion forums.
Tips for Success: Log in 2–3 times a week and contribute 2–3 thoughtful posts per unit for the best experience.
Recognized Credentials: Earn nationally recognized CEUs from the Learning Resources Network (LERN), a 501(c)(3) nonprofit association—perfect for meeting professional development goals or licensure requirements.
Cancellation/Refund Policy: VCU Continuing and Professional Education offers this class/certificate in partnership with LERN. Therefore, you may cancel your registration up until you receive your login and password from LERN and receive a full refund minus any credit card processing fees. Cancellations must be received via email at ocpe@vcu.edu
In the unlikely event that this program is cancelled or postponed due to insufficient enrollments or unforeseen circumstances, the university will fully refund registration fees, but cannot be held responsible for any other expenses, including change or cancellation charges to include but not limited to airlines, hotels, travel agencies, or other organizations.
Online courses offered with the Learning Resources Network (LERN) continue to run, as scheduled during inclement weather. If there are changes to meeting status, you will receive an email at the address you provided upon registration informing you of the cancelation.
*exempt-this offering is ineligible for waiver use
Student/Participant Conduct:
Participants are subject to all university policies applicable to students, unless a specific university or VCU Continuing and Professional Education policy explicitly states otherwise. University policies governing students are available at https://vcu.public.doctract.com including:
Student Code of Conduct
Honor System and Standards of Academic Conduct
Preventing and Responding to Discrimination
Title IX Sexual Harassment Policy-Interim
Sex-Based Misconduct Policy-Interim
For Academic Accommodations, please visit https://ocpe.vcu.edu/courses/policies.html#accommodations
There are still openings remaining at this time.
